Making the shift from employee to entrepreneur requires a different set of behaviors. Making the shift from entrepreneur to small business owner requires a change in mindset, especially with regard to productivity.
This was a hard lesson to learn. Recently, I’ve begun to measure my productivity in different terms. I used to be task oriented, focusing on handling my to-do list regardless of the level of importance of each task. Now that I’m tasked with growing a business–not just operating one–I’ve learned that some tasks aren’t worth my time. Some tasks take away from valuable things that have a real ROI.
I call it the bed-making philosophy. We have a rule in my house: last one out the bed, makes the bed. Lately–due to my night-owl tendencies–that’s been me. Let it be known that I despise bed-making. I like a well-made bed, I just would rather be doing something else with my time.
Since I can’t outsource this task (grrr), one of two things happens: I either don’t make the bed, or I give myself a short amount of time to get it done (30 seconds, if you’re curious). Then I’m outta there.
I use a similar approach with my business. My to-do list gets divided into three categories: important, outsource to VA, delete, or postpone. Checking off small tasks isn’t important to me anymore. What’s important is creating.
I’ve begun to define my productivity by how much I’ve created that day. Funny thing is, once you get into creative mode, you won’t feel productive no matter how many small tasks you do. At this point, I’m just not happy unless I’m creating content or relationships. Everything else seems so unimportant…